Many makeup companies are dedicated to their customers, but they do so in a way that makes the customers want to cover up the parts of their face that make them unique. They work to cover up blemishes, show the people that there is something wrong with their face and even make them not want to use makeup. Lime Crime does none of these things and instead focuses on the positives of their customers’ faces. They want their customers to feel good about the decisions they make for their makeup and do so by allowing the customers to pick out what they want depending on their style and the colors that they love.
With everything from China doll face primer to electric green eye shadow, customers can pick what they like from Lime Crime. This allows them to be able to do what they want and can help the customers focus on their own personality. They will be able to do so because there are many different options that are offered by Lime Crime. All of these options are created ethically and are done in a way that can make the customers feel good about what they are putting on their faces. Not only are the colors great for customers to choose from, but they are also a great way to put something healthy on their faces.
Doe Deere is the founder of Lime Crime. She is the owner of the company and is able to provide bold choices to bold customers. She does this because she is a bold person herself. In the past, she had trouble finding makeup that was right for her fun personality while still remaining healthy for her skin. She was tired of the washed out looks offered by major cosmetics companies and did not want to sacrifice quality for colors that she loves. Her idea of providing high quality makeup in bold colors is progressive and has allowed her to remain a prominent feature in the world of cosmetics.
Despite scandals and hardships that have come along with the Lime Crime model, Doe Deere has been able to make the company a successful one. She works endlessly to ensure that her customers are satisfied with the choices they can make concerning their makeup. She does not want customers to feel like they must cover up their faces, which is essentially like covering up their personalities. She wants bold customers to have bold makeup that they can put on their face whenever they like. She does not want them to have to worry about where it came from or how many chemicals are in it. Instead, she focuses on the looks she can create for customers.