ClassDojo, a free communication app for teachers and parents, has just finished their second round of fundraising. This second round closed at 21 million, which will help the app grow their team and expand their features. This app has grown tremendously over the years from its initial application and has matured into a full-fledged classroom communication and collaboration app with extra resources.
ClassDojo sets itself apart from other apps. Most educational tech focus on lesson planning and grade book management. ClassDojo is communication platform that helps to connect the classroom and home in an innovative way. With such constant communication, it makes those quarterly parent teacher conferences obsolete. Sam Chadhaury and Liam Don are hoping to grow the at school and at home features. They want the app to guide the conversations at home between parents and children.
The popular app can be used to create a positive classroom culture through acknowledgement of positive behaviors or sending photos or videos of those precious classroom moments. Often teachers do not have the chance to make all the positive calls, but ClassDojo gives them the chance to “catch them doing the right thing.”
The 25 employee start up has kept the focus on getting the app out to more people, because they have yet to generate profits, yet. User data has never been an option to make profits. Student privacy has always been a concern. They hope to grow the app and create features at home that parents would like to purchase.
The investors have seen the growth of ClassDojo like that of a social network. The messaging, exchange of moments, and other communication features allow parents, students, and teachers to exchange information on progress easily. When the company does choose to make money, they want to make sure that they are making money on features that parents or teachers needs. ClassDojo has always been focused on making both job’s easier in staying connected. Some of the ideas would be like buying yearbooks or paying other fees or maybe transactional features like school lunches or field trips.