Forbes recently published an article on Whitney Wolfe Herd, the CEO and Founder of Bumble titled “Bumble’s Whitney Wolfe Herd Swiped Right to a 230 Million Dollar Future”. The article, written by Madeline Berg, reveals how the app has grown beyond the dating sphere, promoting friendship and career networking through their new vertical of Bumble BFF and Bumble Bizz.
The app has been valued at $1billion and is used globally. This places the 29-year-old CEO worth $230 million. Though she didn’t quite make the list of America’s Richest Self-Made Women for Forbes, the company reveals it won’t take too long for her to make a list, especially if Bumble continues to grow in the same way.
One of the biggest competitors to the company is Tinder, founded in 2012. Wolfe Herd worked with Tinder from its founding, acting as the VP of Marketing and was one of the co-founders. However, Justin Mateen. Read more about Whitney Wolfe on Crunchbase.
“The woman-first swipe app has acquired some 34 million registered users and an estimated $100 million in revenue since its 2014 launch, turning Wolfe Herd into a feminist business icon.” 👏🏽 @bumble @WhitWolfeHerd https://t.co/dUmG3sKC4G
— Ellevest (@Ellevest) July 20, 2018
Whitney Wolfe didn’t plan on going back to the online dating market after she left Tinder, but she was pitched by the London billionaire Andreev. Andreev convinced her to stay in her area of expertise while making it work for her. She came up with the idea for an app that refused the patriarchal norms and focused on empowering women. The app is set up to be like a Sadie Hawkins Dance where the woman asks the men. On Bumble, the women start the conversation with the men, and if they don’t send a message in the first 24 hours, the connection is lost. Andreev invested $10 million at the initial creation to gain 29% of the company. The company now has more than 35 million users, enough to entice Match Group to attempt to buy it for $450 million.
Whitney Wolfe Herd was also featured on the Texas Monthly on the website in the article “How Whitney Wolfe Herd Changed the Dating Game” The article reveals how the CEO has grown the company over three years and how she has become one of the faces of the women’s empowerment. Find out more: http://www.forbes.com/profile/whitney-wolfe/