Bradesco is at the height of Brazil’s banking career and Luiz Carlos Trabuco Cappi was one of the main figures that carried this bank to the top. Unfortunately, Luiz Carlos Trabuco Cappi was forced to resign as the president of the company in order as there are strict age restrictions. There about 7 candidates that may take his place, but Luis’s involvement in the company will not dwindle away.
Since Luiz’s tether with the company, he had been constantly advancing in his career and into positions of power. It was no surprise that he was vested with the power as the head of securities several years ago.
Most of Luiz Carlos Trabuco Cappi’s professional career has been with Bradesco since he got started at the age of 18 as clerk. Instead of being invited in by privileged family members, he worked his way up the corporate ladder from entry-level positions.
Coming from a more modest background, he leads a pure and honest life. Unlike some other rich executives, Trabuco prefers to spend his time with the family. Possibly originating from his background in philosophy, his laid back and calm approach makes him the perfect negotiator for business deals. His open nature has led to many great partnerships that had long-term effects for the company.
While he was studying at the local university, he would still take shifts at his job. Even after graduating college, he would continue with his loyalty to the company and would take higher level positions with Bradesco. Eventually, becoming the marketing director, he would make major impacts with the company’s marketing strategies that help make it grow to the extent that it is today.
As CEO, He made some smart purchasing decisions that greatly expanded the brand name and its operations. For example, he made a killer deal to buy the entire HSBC branch in Brazil. Still, with the purchase, he aimed to preserve the brand and to maximize customer satisfaction to make up what the company did not do in the nation. It was actions like this that defined who he was as an executive and his reputation won him many awards to come.
One of Brazil’s most influential figures
Since 2009, Luiz Carlos Trabuco Cappi was considered to be within the top most important leaders in the country. This was not surprising since he was at the helm of one of the most powerful banking institutions in South America.
For quite a long period of time Bradesco had been considered to be the largest company in Brazil by net worth. It was not until rival companies had merged that they had been knocked down to the 2nd largest company in Brazil.
More about Bradesco
Unless you have been living under a rock, you probably have heard about Bradesco. This company has not only taken over Brazil, but they have expanded across the globe. Financial centers around the world, like New York or Hong Kong, will have international branches of this megabank.
There are thousands of bank branches around the country with ATM machines in just about every store. There are also many affiliated cash machines that are compatible with Bradesco’s customers. As you can tell, Bradesco has maximum coverage and a presence that cannot be rivaled.
Bradesco is a company that likes to introduce innovation rather than trying to maintain the status quo. They were the first company in Brazil to introduce credit cards to smaller, personal account holders. Now everybody in Brazil is using credit cards thanks to the innovation. They are also interested in investing in blockchain technology to keep up with the current financial technology trends.