Unroll Me is an application that was developed to offer a solution in managing subscription and other emails. The users can easily unsubscribe from receiving unwanted emails using this free service. The application’s user dashboard summarises the user’s subscription activities and also offers them the option of rolling up these junk mails that usually clutter their inboxes into one email. They can now retrieve their other important emails with ease.
Recently, the developers extended this service to the people with Android phones because they realized that offering the application on the iOS only is leaving another huge chunk of the market unattended. Now, all the Smartphone owners can install Unroll Me and begin enjoying its many benefits. It was a strategy of earning more users for the application since the majority of Smartphones users use Android phones.
One of the developers of the Application, who also happens to be the CEO, Jojo Hedaya explained the company’s goals as introducing a fan aspect in the management of subscriptions. He likened it to the strategy that Tinder application has been using where you can swipe left or right. The Unroll Me user can choose to swipe left if they wish to unsubscribe, swipe right if to retain the subscription and also swipe upwards to add the email to the set rollup.
We dare you to add this resolution to your list: this year, I will be kind to my body. Here are a few products and services that can help you do just that: https://t.co/GYkmLGS9Sb pic.twitter.com/0lVdjlevAj
— Unroll.Me (@Unrollme) January 23, 2019
The developers of Unroll Me have explained that they are not looking make the app a replacement of email client, instead, they are offering the users more options for solutions that helps them to manage their emails better. Since its release, it has been a free service which also adds to its benefits to the users. The company that developed the application makes money out of it using the users’ data. The company is currently owned by Ratuken Intelligence which operates as a market research company. Unroll Me is transparent about its use of the users’ information and assures them that it does not use the information in a manner that compromises the privacy of the user.
The transactions information of the 5.5 million users of the application is first combined, de-identified and then processed to make an analysis on market trends. This processed data offers information on aspects such as the leading food delivery company and many other market information. This market information is sold to the companies that need it.