Dan Bethelmy-Rada has been working with L’Oreal for over a decade and a half; throughout that time, he’s gone on to become the youngest DMI General Manager appointed company-wide before becoming the Global Brand President in the L’Oreal Professional Products Division. Because of this, Mr. Bethelmy-Rada has gained quite an extensive range of marketing-related skills. Furthermore, he’s been known as an innovative and creative leader in the industry because of a variety of notable marketing decisions he’s made in the past.
Furthermore, he’s helped to train countless young marketing professionals who have gone on to become leaders in their own right. This has led to more and more respect being garnered for Dan Bethelmy-Rada over the past decade. However, he’s also been known for a few other things that aren’t marketing related; rather, he’s gained an increasing amount of attention for the positive way that he runs his team. This is because he’s helped improve business best practices and has long been a proponent of continued education and diversity in the workplace. As a result, L’Oreal has become increasingly more diverse across the past few years. Furthermore, the company has helped push for diversity and inclusivity in the workplace across the globe.
This has included working with a variety of charities focused on the issue in many countries. Back in the marketing world, however, many people have often wondered what kind of trends they should note. Dan Bethelmy-Rada has been excited about the continued growth of social media in marketing over the past few years. This is because it’s been having more and more of an impact on the marketing industry for close to a decade. However, Mr. Bethelmy-Rada has noted that it’s only being harnessed properly by marketing professionals for the past few years.
Because of that, Mr. Bethelmy-Rada has said that he believes that social media can end up playing an even more vital role in marketing in the future. With that in mind, he’s been more and more excited with what marketing specialists can do with it. As a result, Dan Bethelmy-Rada has been looking more and more at social media with his marketing strategies at L’Oreal.