The RealReal is all about selling used, authentic luxury items. The brand posts images of many of those items on Instagram, including purses from brands like Gucci. It shows the great condition that the items are still in, even though they are used, and it shows how stylish and pretty they are. The photos help people realize how great used items can be because they are a bit more unique than what is currently on the market. And, each of the items is special because it is the only one of its kind that is being sold from The RealReal.
The RealReal posts pictures showing piles of beautiful luxury items, from shoes to bags, and it shows its audience that it has plenty of items for them to choose from. The RealReal exists so that people can buy the luxury items that they want at a lower price point, and they can see all that is available and get excited about adding some new-to-them luxury pieces to their closet.
The RealReal is changing the way that people go about luxury shopping. The company has a physical location and an app that people can use to buy its products, and it is easy for them to see what is available and to find something from their favorite luxury brand. The company is better than the average consignment shop because it sells all real items, which is why it has the name that it does, and it has a variety of pieces that people with any style can enjoy.
Find out more about The Realreal: http://www.interwest.com/portfolio-companies/therealreal