Online dating has become popular since the onset of the internet. Today, people have become so busy with their professional lives that they often find it difficult to find a partner. Thus, they take the help of online dating apps to help find a partner that they can interact and share their lives with. While this might be the reason for the development of new dating apps, they have become more of a way to get casual dates. Most of the dating apps out there do not have any filter that results in everyone being able to create a profile, and sometimes these encounters became quite dangerous as well.
The newest app in the online dating industry, Bumble has managed to set basic rules in place making them not just fun for its users but safe too. The main USP of Bumble is its feature that allows the women to send the first message to their match within 24 hours or they will lose that connection. Bumble, designed and created by Whitney Wolfe Herd has set rules that make it easier for its users to use the app without worrying about what they need to do next. When they know that they have a timer set for messaging the other person, people will respond accordingly. While many thought that these rules would not work and doubted the vision of Whitney Wolfe Herd, the result was entirely the opposite. It is the human behavior that they are always looking for rules and help ease their anxiety when they have a set time to do something.
Many times, online dating apps become quite dangerous. Since there is no one to monitor the messages, people lost their kindness and think that they can behave as they want since there is no one that they have to answer about their behavior. Whitney Wolfe Herd believes in providing security to its users to ensure that no one on their app is bullied and called names. All the messages through the apps are monitored, and any explicit messages are flagged. After a couple of warning, the person is completely banned from the app and cannot use it ever in the future. Whitney Wolfe Herd knew that there was a space in the online dating industry for a women-centric dating app, but the response that Bumble has got in the past three years have been enormous. Whitney Wolfe Herd expects its popularity to grow further and the projected profits for 2018 have been quite exceptional.