How Eli Gershkovitch Grew Steamworks from a Local Craft Beer Business to an International One

The Canadian brewery industry changed for good when craft beer breweries were established in the early 1980s. Over the years, these breweries controlled a large stake in the country’s beer market. Demands for flavored beer went up as breweries were being set up across Canada to meet these demands. In Canadian provinces like Quebec, three brewing companies control 4 percent of the national market.

 

Horseshoe Bay Brewing is regarded as the first craft beer brewery to be established in Canada. It had its operational headquarters in Vancouver in 1982. Years later after its inception, brewing companies, which produced English-stale ale beers were founded. These include Brick Brewing, Granville Island Brewing, and McAusian Brewing Company. These companies currently produce flavored beverages with Belgian Ales, Double IPAs, and barleywines.

 

Eli Gershkovitch and Steamworks

 

Canadian entrepreneur, Eli Gershkovitch, has also made a name for himself in the country’s craft beer market as the founder of Steamworks. He developed an interest in venturing into the industry back in 1987 when he was studying law at the University of Toronto. One may wonder how his law expertise led to the establishment of Steamworks.

 

Eli Gershkovitch practiced law at a law firm based in Vancouver. He used to research on the craft brewery business as he helped clients to acquire licenses to run such a business. His research efforts paid off when he found the perfect spot to set up a brewpub. The new place was situated in a historic part of Vancouver known as Gastown. At the site, there was a 100-year-old structure with a steam heating system.

 

Eli Gershkovitch decided to use the steam heating system to guide the operations of Steamworks. He used his legal expertise to acquire a license. As of 1995, Steamworks could produce 15 to 17 beers yearly. Eli Gershkovitch’s brewery also distributed its ale and pilsner products to private cellars and over 85 government liquor stores across Canada.

 

After 21 years of developing his business, Eli Gershkovitch manages to sell Steamworks’ beers to clients in Hong Kong, Switzerland, Italy, Austria, and Germany (Interview.net). The beers are also sold in a number of Canadian provinces and U.S. states.

More at https://ca.linkedin.com/company/steamworks-brewing-co.

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