Lori Senecal has become known for her knowledge in advertising and marketing and her robust personality. In the development of innovative techniques for advertising she is a pioneer. Her specialty is finding solutions to business challenges with the use of innovative technology. In an article by Adage, her credibility in advertising resulted in her being named as CEO for Crispin Porter and Bogusky. Ms. Senecal was previously the Global Executive Chairman for Kirshenbaum Bond Senecal.
Ms. Senecal has a reputation for stepping out of her comfort zone which has led to her success. She expanded the global vision of KBS and contributed to the growth of the company. She is the youngest daughter in a family with four daughters and her sisters and parents gave her a lot of attention in her childhood in Montreal. She had high expectations for herself at a young age.
Ms. Senecal received her degree from McGill University and became responsible for developing advertising campaigns for companies like Xbox and Coca-Cola. She has an unstoppable ability to achieve success in challenges, endless creativity, exceptional talent and a unique style. She became a queen in advertising due to the input she gave to campaigns for Vanguard, Boar’s Head, Home Goods, Victoria Secret Pink, BMW and American Express.
Ms. Lori Senecal has created atmospheres for the businesses she has worked for that are collaborative, agile and inventive. She is a strong leader and has a flair for the market. She has been recognized as a creativity innovator of the year for 2016.
Ms. Senecal was named as one of the women to watch in the age of advertising in 2013. She was honored with the Quantum Leap award at the AWNY Game Changer Awards. This was for her remarkable innovation and leadership abilities. Ms. Senecal is also a current member of the board of directors for Ad Council.
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